“Welcoming the 2024 Lunar New Year, Swiss high-end watchmaking brand Panerai joins hands with actor Zhao Youting to jointly perform China’s first work-Luminor Due series burgundy red watch (PAM1424). The new year is coming. On this occasion, the momentum of good fortune is like raging, and good luck is coming to your wrist. Let’s congratulate each other on the upcoming new year full of joy.
In the new promotional video, Zhao Youting shows the unique temperament of a modern gentleman, wearing a PAM1424 watch. The burgundy red dial shows a gradient effect that gradually deepens from the center to the edge, which is in sharp contrast with the matte black strap. The unique design interprets the brand’s classic style and aesthetic connotation. Burgundy red, under Zhao Youting’s interpretation, fully demonstrates the New Year atmosphere of good luck.
This watch in the Luminor Due series uses burgundy red for the first time, subtly echoing the festive atmosphere of the Chinese Lunar New Year. This series reimagines the iconic proportions of Panerai watches, presenting a lighter and slimmer appearance, while continuing the brand’s highly recognizable aesthetic features, such as the iconic crown bridge protection device, sandwich style Dial and cushion-shaped case. The word “protecting bridge” is homophonic to “Fuqiao”, which means that it is like an amulet that gathers good luck and blessings for every collector and protects lucky times.
The new work is equipped with Panerai P.900 self-winding mechanical movement, showing Panerai’s excellent watchmaking technology. The movement has a 3-day power reserve and is waterproof to 5 bar (approximately 50 meters). Bidirectional balance wheel engraved with the “Officine Panerai” logo, single barrel. This movement is equipped with a stop-second device. When the crown is pulled out, the watch stops running to ensure more accurate calibration. The PAM1424 watch is equipped with a new ergonomically designed folding clasp, which is first installed in the 42mm model of the Luminor Due series. It can be adapted to both pin buckle and folding buckle straps, and is equipped with Panerai quick release System allows you to easily change watch straps to match different styles.
Luck is in your wrist, and your momentum is like red. With this new work, Panerai expresses its sincere blessings, welcomes good luck and blessings, and witnesses the warm start of the new year with you. “