On December 9, 2023, IWC and brand ambassador and Olympic freestyle skiing champion Eileen Gu co-organized a special youth ski training day event. In the afternoon, after completing the 2023 Freeski and Snowboard Halfpipe World Cup 2023 finals, Gu Ailing brought an exciting ski experience course to the teenagers.
This is the second special youth ski training day event jointly launched by IWC and Gu Ailing this year, aiming to fulfill the commitment of both parties to inspire the younger generation to participate in skiing. The event was held at Zhangjiakou Yunding Ski Park, a ski resort in China and the venue for the Winter Olympics. It provided teenagers and their families who participated in ski lessons with the opportunity to observe the 2023 Freestyle Skiing and Snowboarding U-shaped World Cup Finals and witnessed the The glorious moment when Gu Ailing won the gold medal.
In the afternoon of that day, Gu Ailing interacted closely with the young skiers, demonstrated skiing skills to them, explained the essentials of movements, and conducted one-on-one individual training and patient guidance with the young students. During the event, Gu Ailing wore the IWC Pilot’s Watch TOP GUN chronograph replica watch “Lake Tahoe” (model: IW389105). This watch features a 44.5 mm white ceramic case with a jet black dial and black Super-LumiNova® hands. The white ceramic case is not only hard and highly scratch-resistant, but is also equipped with IWC’s self-made 69380 chronograph movement, which adopts a column wheel design, making it durable, accurate and reliable.
Gu Ailing said about the event: “I particularly enjoy the opportunity to train with teenagers who like skiing to help them improve their skills and confidence. This is a very interesting and unforgettable experience for me. During the interaction with them, I recalled When I was practicing skiing when I was a kid, every minute and every second of training was crucial, and I would like to thank IWC for making this day full of meaning.”
Franziska Gsell, Chief Marketing Officer of IWC, said: “For IWC, we firmly believe that sports can inspire and empower young people. We have witnessed many times how sports can bring them together and help them Build self-confidence. Being able to co-organize this special ski training day event with top skiers like Gu Ailing and lead the younger generation to experience the fun of competitive sports is of great significance to IWC. Gu Ailing pursues precision and excellence on the field The spirit coincides with the philosophy of IWC.”
This event is the second youth ski training day jointly launched by IWC and Gu Ailing this year, once again demonstrating the common values and sports concepts of both parties. This special event aims to help young people improve their skiing skills. It also hopes to convey the spirit of sportsmanship and engineering, help them build self-confidence, and practice an active and healthy lifestyle. Earlier this year, IWC and Gu Ailing jointly held a special youth ski training day event at Aspen Ski Resort in Colorado, USA.